Terms of Service

Effective Date: March 4, 2026

Thank you for using the Pawsitive service provided by Pawsitive (hereinafter 'Company'). These terms govern the rights, obligations, and responsibilities between the Company and members regarding the use of the service.

Business Information

Effective Date: March 4, 2026

Article 1 (Purpose)

These terms aim to define the rights, obligations, responsibilities, and other necessary matters between the Company and members regarding the use of the pet health management service provided by the Company.

Article 2 (Definitions)

The definitions of terms used in these terms are as follows.

  1. "Service" refers to the pet (cat/dog) health management mobile app and related services provided by the Company.
  2. "Member" refers to a person who has agreed to these terms and entered into a service agreement.
  3. "Account" refers to the combination of email and password set by the member and approved by the Company for identification and service use.
  4. "Pet Information" refers to the basic information, health records, photos, etc. of pets registered by the member in the service.
  5. "Content" refers to all information including text, photos, records, etc. posted by the member within the service.
  6. "Paid Service" refers to premium features and additional services provided by the Company for a fee.
  7. "Subscription" refers to a member regularly paying usage fees to use paid services.
  8. "Payment" refers to the act of a member paying usage fees through an app store (Apple App Store, Google Play Store) to use paid services.
  9. "Trial Subscription" refers to a subscription type that allows members to experience paid services at a discounted rate for a limited period.
  10. "AI Features" refers to services utilizing artificial intelligence technology (AI chat, OCR analysis, health report generation, palatability analysis, memorial illustration generation, etc.).
  11. "Usage Quota" refers to the number of times a specific feature (such as AI features) can be used, which may be limited on a daily, monthly, or lifetime basis depending on the feature and subscription type.

Article 3 (Posting and Modification of Terms)

  1. The Company posts the contents of these terms on the settings screen within the service.

  2. The Company may revise these terms within the scope that does not violate relevant laws.

  3. When the Company revises the terms, it will specify the effective date and reason for revision and announce them together with the current terms within the service at least 7 days before the effective date. However, for changes unfavorable to members, they will be announced at least 30 days in advance.

  4. If a member does not agree to the changed terms, they may discontinue use of the service and withdraw. If the member continues to use the service after the effective date of the changed terms, they are deemed to have agreed to the changes.

Article 4 (Conclusion of Service Agreement)

  1. A service agreement is concluded when a person wishing to use the service agrees to the terms, applies for use, and the Company approves it.

  2. Applications for use are made by filling in the required information in the membership registration form within the service.

  3. The service is available only to persons aged 14 or older. Children under 14 may not register for the service. If a user is found to be under 14 years of age, the Company may delete the account and terminate the service agreement.

  4. The Company may reject or subsequently terminate the service agreement for applications that fall under the following:

    • Using a false name or stealing another person's identity
    • Providing false information or failing to provide information required by the Company
    • Being under 14 years of age
    • Failing to meet other application requirements

Article 5 (Termination of Service Agreement)

  1. Members may apply for termination of the service agreement (withdrawal) at any time through the settings menu within the service or by email, and the Company will process this immediately in accordance with relevant laws.

  2. When a member terminates the service agreement, their personal information and pet data will be immediately destroyed in accordance with relevant laws and the privacy policy.

  3. The member is responsible for any disadvantages arising from the termination of the service agreement.

  4. If a member with an active paid service subscription terminates the service agreement, the subscription must be cancelled separately through the relevant app store (Apple App Store or Google Play Store). Membership withdrawal alone does not automatically cancel the subscription. Refunds for already-paid subscription periods are subject to each app store's refund policy.

Article 6 (Service Provision)

  1. The Company provides the following basic (free) services.

    • Pet profile management (basic information, photo registration)
    • Health record management (feeding, water intake, stool, weight, respiratory rate, blood sugar, subcutaneous fluid, etc.)
    • Medication management (drug registration, medication records, medication reminders)
    • Routine management (daily/weekly/monthly care routine setup and tracking, up to 3 free alerts)
    • Veterinary visit record management
    • Care journal writing
    • Walk tracking (GPS tracking, route recording)
    • Blood test result management
    • Care expense management
    • Limited free access to AI features (Pozi AI chat, feed label OCR, receipt OCR, blood test OCR, insurance document OCR, AI care report, palatability analysis, journal AI response, etc. — subject to per-feature usage quotas)
    • Other services additionally developed and provided by the Company

  2. The Company provides the following paid (premium) services.

    • Extended AI feature access (increased or unlimited monthly usage per feature)
    • Health data export (Excel format)
    • Medication group management (group creation, editing, batch completion)
    • Family sharing (up to 5 members)
    • Health anomaly detection alerts
    • Unlimited routine alerts
    • Memorial illustration generation (AI-based)
    • Other premium features additionally developed and provided by the Company

The specific contents, terms of use, and per-feature usage quotas for paid services are announced through a separate information page within the service.

  1. The Company may change the distinction between free and paid service features, and in such cases, will announce it within the service at least 30 days in advance.

Article 7 (Paid Services and Subscriptions)

  1. The subscription fees for paid services are as follows, and payment is made through in-app purchases on Apple App Store or Google Play Store. The prices below are introductory special prices for new subscribers and may change to regular prices after the promotional period ends. The introductory special price applies until a separate announcement is made, and any changes will be notified in advance pursuant to Paragraph 6 of this Article.

    • Trial subscription: $0.49 for 7 days (automatically converts to monthly subscription after trial ends)
    • Monthly subscription: $6.99/month (introductory special price)
    • Annual subscription: $49.99/year (introductory special price)

The above prices are in US Dollars (USD). Actual charges may vary by region based on local currency conversion by the respective app store. Specific local currency pricing can be confirmed on each app store's payment screen.

  1. Subscriptions are automatically renewed. Unless cancelled through the app store's subscription management settings at least 24 hours before the end of the current subscription period, the subscription will be automatically renewed.

  2. When the trial subscription period (7 days) ends, it will automatically convert to a monthly subscription and the monthly subscription fee will be charged. The trial subscription is available only once per member. The Company will send advance notice of the automatic conversion via in-app notification or email 3 days and 1 day before the trial subscription expires.

  3. After cancelling a subscription, the paid service can be used until the end of the already-paid subscription period.

  4. Refunds are processed according to the refund policies of each app store (Apple App Store, Google Play Store). In accordance with Article 17 of the Act on Consumer Protection in Electronic Commerce, withdrawal of subscription is possible within 7 days from the payment date. However, if use of the paid service has already commenced, withdrawal may be restricted in accordance with the Content Industry Promotion Act, the Content User Protection Guidelines, and other relevant laws.

  5. The Company may change the subscription fee and will notify subscribers individually and announce it within the service at least 30 days before the change. The changed fee will be applied from the next billing cycle.

  6. If normal payment cannot be made due to issues with the payment method, the Company may restrict the use of paid services.

Article 8 (Service Changes and Suspension)

  1. The Company may change the service as needed for operational or technical reasons and will announce the changes within the service before implementation.

  2. The Company may temporarily suspend service provision in the following cases:

    • Regular system maintenance, expansion, and replacement
    • Force majeure events such as natural disasters, power outages, or equipment failures
    • When normal service is impossible due to excessive service usage

  3. When permanently discontinuing service provision, the Company will announce it 30 days in advance and provide members with sufficient time to export their data.

  4. When permanently discontinuing paid services, the Company will individually notify subscribing members at least 30 days in advance and refund the remaining subscription period on a pro-rata basis.

Article 9 (Rights and Responsibilities Regarding Posts)

  1. The rights to content created by members within the service (pet information, health records, photos, journals, etc.) belong to the respective member.

  2. Members are responsible for ensuring that their content does not infringe on the rights of third parties, such as copyrights.

  3. The Company may use content created by members for service operation and improvement purposes free of charge, in which case the content will be processed in a form that does not identify individuals. If use for promotional purposes is needed, separate consent will be obtained from the member.

Article 10 (Attribution of Copyrights)

  1. Intellectual property rights related to the service, including design, text, software, images, and trademarks, belong to the Company.

  2. Members may not use information obtained through the service for commercial purposes or allow third parties to use it through reproduction, transmission, publication, distribution, broadcasting, or other means without the Company's prior consent.

Article 11 (Member Obligations)

  1. Members must not engage in the following acts:

    • Registering false information during membership registration or information changes
    • Stealing another person's account
    • Interfering with the stable operation of the service
    • Infringing on the Company's intellectual property rights
    • Engaging in acts that violate the law through the service
    • Other acts that violate relevant laws

  2. Members are responsible for managing their accounts and must not allow third parties to use them.

  3. Members must immediately notify the Company if they discover that their account has been used fraudulently.

Article 12 (Company Obligations)

  1. The Company will not engage in acts prohibited by relevant laws and these terms or acts contrary to public morals, and will make its best efforts to provide continuous and stable service.

  2. The Company will safely manage members' personal information and protect it in accordance with the Personal Information Protection Act and other relevant laws.

  3. When opinions or complaints raised by members regarding service use are deemed legitimate, the Company will make efforts to address them.

Article 13 (Personal Information Protection)

The Company complies with the Personal Information Protection Act and other relevant laws to protect members' personal information, and the protection and use of personal information is governed by relevant laws and the Company's privacy policy.

Article 14 (Disclaimer)

  1. The Company is exempt from responsibility for service provision when unable to provide the service due to force majeure such as natural disasters.

  2. The Company is not responsible for service disruptions caused by the member's own fault.

  3. The pet health management information provided by the service is for reference only and does not replace professional veterinary diagnosis or prescriptions. Please be sure to consult with a veterinarian regarding your pet's health.

  4. The results of AI features within the service (Pozi AI chat, AI care reports, health anomaly detection alerts, palatability analysis, OCR analysis, etc.) are for reference only. The Company is not liable for damages caused by AI analysis errors, inaccurate judgments, or technical limitations. AI features do not replace veterinary diagnosis, prescription, or treatment, and the member is responsible for decisions made based on information provided by AI.

  5. The Company does not guarantee the accuracy of data entered by members into the service and is not responsible for any damages resulting therefrom.

  6. The Company is not responsible for damages incurred by members in connection with the use of free services. However, this excludes cases of intentional misconduct or gross negligence by the Company.

  7. The Company's liability for damages incurred by members in connection with paid services is limited to the amount actually paid by the member for the relevant subscription period. However, this excludes cases of intentional misconduct or gross negligence by the Company.

Article 15 (Dispute Resolution and Jurisdiction)

  1. Lawsuits regarding disputes between the Company and members shall be governed by the laws of the Republic of Korea.

  2. When a lawsuit is filed regarding disputes arising from service use, the competent court shall be determined in accordance with the Civil Procedure Act.

  3. Disputes related to paid services are subject to the Act on Consumer Protection in Electronic Commerce, and members may apply for dispute mediation through the Korea Consumer Agency (Phone: 1372, www.kca.go.kr) or the Electronic Commerce Mediation Committee (www.ecmc.or.kr).